How to Survive and Prosper as an Artist, 5th ed.: Selling Yourself Without Selling Your Soul


Shannon Wilkinson, President, Cultural Communications
"Provides the best overview of political and other aspects of the art world that I have ever come across . . ."

Review
Praise for the fourth edition:

"Provides the best overview of political and other aspects of the art world that I have ever come across. . . It is a bible that every artist should have." --Shannon Wilkinson, president, Cultural Communications, New York

"This book should be required reading for every exhibiting artist." --Ellen Rixford, Graphic News

"This self-help career book is the pick of the litter." --Donna Marxer, Artists' News

"Michels is filled with energy and ideas. . . Her experience is the reader's bonus." --American Artist


Deidre Stein Greben, The New York Times, March 29, 1998
“... - Michels explodes the romantic notion of the starving artist.”

Barbara Schreiber, Art Papers, November-December 1998
“Michels provides information on art world politics that artists really need.”

Diana Bryan, Graphic News, Graphic Artists Guild, Spring 1998
“...the very best book I’ve found to demystify the artist’s process of dealing with the fine art/gallery world.”

Marion Wolberg Weiss, Southampton Press, April 18, 1996
“Michels is an optimistic ally... who dismisses the old cynic’s saw that ‘you can’t make a living as an artist.'”

Review
Praise for the fourth edition:

"Provides the best overview of political and other aspects of the art world that I have ever come across. . . It is a bible that every artist should have." --Shannon Wilkinson, president, Cultural Communications, New York

"This book should be required reading for every exhibiting artist." --Ellen Rixford, Graphic News

"This self-help career book is the pick of the litter." --Donna Marxer, Artists' News

"Michels is filled with energy and ideas. . . Her experience is the reader's bonus." --American Artist


Product Description
The classic handbook for launching and sustaining a career that "explodes the romantic notion of the starving artist", with new and expanded resources for succeeding in the burgeoning Internet art market (The New York Times)

Now in its fifth edition, with over 85,000 copies of previous editions sold, How to Survive and Prosper as an Artist is the preeminent guide to taking control of your career and making a good living in the art world. Drawing on over two decades of experience, Caroll Michels walks artists through the complicated process of balancing grants, gallery representation, private dealer sales, and a personal studio to ensure a public profile and a steady income. Included is a wealth of insider's information on getting into a gallery, being your own PR agent, and negotiating prices, as well as innovative marketing, exhibition, and sales opportunities for various art disciplines.

The new edition is fully updated with strategies for using the Web—everything from generating income through freelance work, to creating an entrepreneurial web site for promoting work to agents and clients, to assessing online galleries. An expanded and updated appendix adds more than 200 new resources such as Web designers, insurance and legal services for artists, internships, art colonies, and corporate and public art programs.


About the Author
Caroll Michels, a successful sculptor, is a career coach who has worked with thousands of artists since 1978. She lives in East Hampton, New York.

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