The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.
Book Description
The Ultimate Marketing Plan, 3rd Edition is all you need to find your unique selling proposition and deliver it to the right prospects. You, too, can benefit from the easy step-by-step system that has already helped more than 5 million business owners!
This guide shows you how to put together the most promotable message possible for any product or service including:Getting free advertising Fueling word-of-mouth Communicating effectively
Filled with practical, no-nonsense ideas that will help you position your product, build buzz, and make money, this updated edition also includes expanded coverage on Internet marketing.
About the Author
Dan S. Kennedy has been writing sales letters for over twenty years for both large and small businesses. He is a popular speaker on marketing and sales issues. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the U.S.
The Ultimate Marketing Plan, 3rd Edition is all you need to find your unique selling proposition and deliver it to the right prospects. You, too, can benefit from the easy step-by-step system that has already helped more than 5 million business owners!
This guide shows you how to put together the most promotable message possible for any product or service including:
Filled with practical, no-nonsense ideas that will help you position your product, build buzz, and make money, this updated edition also includes expanded coverage on Internet marketing.
About the Author
Dan S. Kennedy has been writing sales letters for over twenty years for both large and small businesses. He is a popular speaker on marketing and sales issues. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the U.S.