Vault Career Guide to Marketing and Brand Management, 2nd Edition (Vault Career Guide to Marketing & Brand Management) by Jennifer Goodman
Product Description
From the Vault Career Library - from critical marketing frameworks needed for acing brand management interviewsto what brand managers and other marketing professionals really do on the job and how to evaluate advertisements and marketing campaigns.
Product Details
Amazon Sales Rank: #841821 in Books
Published on: 2001-12-25
Number of items: 1
Binding: Paperback
96 pages
Customer Reviews
Pretty basic material
This book is only average at best. It's a small, thin book, and many of the chapters are filled with very generic interviewing and resume advice that I'm sure you could find in any career advice book.
As far as the marketing/brand mgmt specific info, I did not see anything here that was mind blowing or that you wouldnt be able to otherwise find on the internet. I suspect Wetfeet's guide would probably be just as general and elementary.
Basically, these kind of books are only good if you know nothing about marketing and brand mgmt and are too lazy to search for the information on the internet.