Eclipse (The Twilight Saga, Book 3) 0 comments
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List Price: Price: $10.99 You Save: $9.00 (45%) 61 used & new from $10.00 | |
| Readers captivated by Twilight and New Moon will eagerly devour Eclipse, the much anticipated third book in Stephenie Meyer's riveting vampire love saga. As Seattle is ravaged by a string of mysterious killings and a malicious vampire continues her quest for revenge, Bella once again finds herself surrounded by danger. In the midst of it all, she is forced to choose between her love for Edward and her friendship with Jacob --- knowing that her decision has the potential to ignite the ageless struggle between vampire and werewolf. With her graduation quickly approaching, Bella has one more decision to make: life or death. But which is which?(read more) |
Classified Ventures Implements Vormetric Data Security to Protect ... - Business Wire (press release) 1 comments
 | Classified Ventures Implements Vormetric Data Security to Protect ... Business Wire (press release), CA - (NYSE:WPO), whose objectives are to collectively capitalize on the revenue growth in the online advertising categories of automotive, real estate and ... |
.Fox Networks appoints Aperio to UK MD - New Media Age 0 comments
.Fox Networks appoints Aperio to UK MD New Media Age, UK - Fox, the online and mobile advertising network in which .Fox owns a majority stake, will now report to Aperio for all UK-related matters. Aperio joined . ... |
Call to Action: Secret Formulas to Improve Online Results 1 comments
Steve Krug nailed Web marketing philosophy in Don’t Make Me Think. Now it’s time to get practical. --This text refers to an out of print or unavailable edition of this title.
Patrick Byrne CEO, Overstock.com
Bryan and Jeffrey Eisenberg are #1 in the online conversion game and there is no #2. --This text refers to an out of print or unavailable edition of this title.
Roy H. Williams, Author
The Eisenbergs will forever be remembered as the breakthrough pioneers of internet marketing. I guarantee it. --This text refers to an out of print or unavailable edition of this title.
Product Description
Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action.
Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."
About the Author
Bryan Eisenberg is Co-founder and Chief Persuasion Officer of Future Now, Inc., Bryan Eisenberg has been developing and incorporating expert online persuasion techniques since 1998. He publishes Future Now’s award-winning newsletter GrokDotCom and authors the ClickZ column "ROI Marketing." Bryan is co-author of Persuasive Online Copywriting and The Marketer’s Common Sense Guide to E-Metrics. He is also a founder and Chairman of the Web Analytics Association, and co-inventor of Persuasion Architecture. Bryan lives in Brooklyn with his wife and daughter.
Jeffrey Eisenberg is Co-founder and CEO of Future Now, Inc. and of Persuasion Architecture Inc., Jeffrey is a well respected expert and featured speaker in the field of ebusiness. Jeffrey teaches at Wizard Academy and runs seminars for companies as diverse as Computer Associates, PriceWaterhouseCoopers, Allegis Group, Volvo, Agora Inc., and LowerMyBills. Co-author of Persuasive Online Copywriting, Jeffrey is also co-inventor of Persuasion Architecture. He lives in Brooklyn with Cindy and their three dogs. --This text refers to an out of print or unavailable edition of this title.
Sport Marketing 0 comments
Book Description
Audiences: Undergraduate and graduate students who need a comprehensive understanding of the principles and practices of sport marketing. Also practitioners who want a handy reference, particularly in the areas of sales, promotional planning, and market research.
Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. The text has been thoroughly updated with a comprehensive ancillary package, new examples and perspectives from the field, and the latest information about marketing in the burgeoning sport industry.
Using real-world examples and an engaging writing style, the distinguished authors provide valuable new material about key areas in sport marketing that prepares students for careers in the industry. The following are updates to the new edition:
- Foreword written by David J. Stern, Commissioner of the National Basketball Association
- A new chapter on branding and how to apply it in a sport context, including examples of successful efforts
- A greatly expanded chapter on research in sport marketing, recognizing recent and significant technological developments that allow sport marketers to reach consumers
- An updated final chapter containing opinions from industry insiders about what sport marketers can expect in the years ahead
The highly respected authors have long been recognized for their ability to define this exciting field, and they continue to engage readers by providing several updated references and real-life examples. These elements not only make the material more interesting for students to read but also allow them to easily translate concepts presented in the text into situations they will encounter in the working world.
The text incorporates all areas of marketing into an exciting and sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. The text also includes extensive information on promotion, sales, distribution, and public relations in sport. After reading this book, students will be able to apply the concepts of marketing to the distinct sport enterprise.
This new edition is complemented by a large and complete package of ancillary materials that will enhance the presentation of the material and provide a richer learning experience for students. A new instructor guide, test package, and PowerPoint presentation package are offered through a convenient product-specific Web site.
Even though this text is written primarily for students, the authors go beyond theory to stress real-world applications, providing a wonderful reference for professionals and a useful guide that allows practitioners to apply key concepts to the work they do every day.
This text will help students and others interested in marketing products in the expansive field of sport to understand the foundations of sport marketing and how to use marketing effectively. Most important, they'll learn how to incorporate these fundamentals into their own workplace.
About the Author
Bernard J. Mullin, PhD, is currently president and chief executive officer of Atlanta Spirit, LLC. In this role he is in charge of guiding all facets of the Spirit's operations, including overseeing all team and business operations for the NBA's Hawks and NHL's Thrashers and management of the world-class Philips Arena.
Mullin has nearly 30 years of experience in the sport management industry, involving executive positions with professional teams and leagues where he specializes in start-ups and turnarounds, breaking numerous all-time league ticket sales and attendance records. Before coming to Atlanta, Mullin served as the NBA's senior vice president of marketing and team business operations. Mullin has also served as president and general manager of a minor league hockey team, the IHL's Denver Grizzlies; senior vice president of business operations for the Colorado Rockies; and senior vice president of business for the Pittsburgh Pirates. He has also acted as the owner's representative on major design and construction projects, including Coors Field and University of Denver's award-winning athletic facilities.
Before and during his career in professional sports, Mullin spent several years in intercollegiate athletics and higher education. He served as vice chancellor of athletics for the University of Denver and as professor of sport management at the University of Massachusetts. Mullin holds a PhD in business, an MBA, and an MS in marketing from the University of Kansas, where he coached the varsity soccer program, and a BA business studies from Coventry University in England, where he played soccer semiprofessionally for the Oxford City Football Club.
Stephen Hardy, PhD, is professor of kinesiology and coordinator of the sport studies program at the University of New Hampshire, where he is also an affiliate professor of history. At UNH since 1988, he serves as faculty representative to the NCAA and chairs the president's Athletics Advisory Committee. In 2003-2004, he served as interim vice provost for undergraduate studies.
Hardy has also taught at the University of Massachusetts (where he earned his PhD), the University of Washington, Robert Morris College, and Carnegie Mellon University. Over three decades, he has taught courses in sport marketing, athletic administration, and sport history, as well as a popular introduction to the sport industry. Besides Sport Marketing, his publications include How Boston Played (1982, 2003) and numerous articles, book chapters, and reviews in academic presses. His reviews and opinions have also appeared in popular outlets such as the Boston Globe, the New York Times, and the Sports Business Journal. From 1995 to 1999, he was coeditor of the Sport Marketing Quarterly. In 1997, he was elected a fellow of the American Academy of Kinesiology and Physical Education. In May 2001, he won the Lifetime Research Award from UNH's School of Health and Human Services.
Hardy has extensive experience in college athletics. He played hockey for Bowdoin in the late 1960s and cocaptained the 1969-70 team with his twin brother, Earl. After coaching stints at Vermont Academy and Amherst College, he joined the Eastern College Athletic Conference in 1976, where he served as assistant commissioner and hockey supervisor until 1979. During this time, he supervised collegiate championships in venues such as the Boston Garden and Madison Square Garden, and he worked closely with the NCAA Ice Hockey Committee and its affiliated championships. He served on the board of directors of the America East Athletic Conference from 2000 to 2002. In 2003, he was selected by the Hockey East Association as one of 20 special friends to celebrate the league's 20th anniversary.
William A. Sutton, EdD, currently serves as a professor and associate department head for the DeVos Sport Business Management graduate program at the University of Central Florida. In addition to his duties at UCF, Dr. Sutton is the founder and principal of Bill Sutton & Associates, a consulting firm specializing in strategic marketing and revenue enhancement. Before assuming his current positions, Dr. Sutton served as vice president of team marketing and business operations for the National Basketball Association and has held academic appointments at Robert Morris University, Ohio State University, and the University of Massachusetts at Amherst.
In addition to Sport Marketing, Dr. Sutton is a coauthor of Sport Promotion and Sales Management. He has also authored more than 100 articles and has made more than 100 national and international presentations. Dr. Sutton is a past president of NASSM and a founding member of the Sport Marketing Association (SMA) and Sport Marketing Quarterly, where he has also served as coeditor. Dr. Sutton is a featured author for Street and Smith's Sports Business Journal (SBJ) and for the basketball strategy and business magazines Basketball Gigante and FIBA Assist published in Italy.
Dr. Sutton's professional experience includes service as a special events coordinator for the City of Pittsburgh, a YMCA director, vice president of information services for an international sport marketing firm, commissioner of the Mid-Ohio Conference, and cofounder and principal of the consulting firm Audience Analysts. Dr. Sutton received his BA, MS, and EdD from Oklahoma State University, where he was inducted into the College of Education Hall of Fame in 2003. Dr. Sutton is also an inaugural member of the Robert Morris University Sport Management Hall of Fame (2006).
Marketing Management 0 comments
Product Description
Marketing Management, 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.
About the Author
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
Writing the Breakout Novel 0 comments
In today's world, an author who doesn't produce a breakout novel risks getting lost in the midlist of the publishing world. Maass, the author of 17 novels who now works as a literary agent representing such distinguished writers as Anne Perry and James Patterson, knows firsthand what makes a novel rise above its category in the already saturated book market. Using his own clients as case studies, Maass defines the most crucial elements of a breakout novel a powerful sense of time and place, larger-than-life characters, a high degree of tension, good subplots, and universal themes and shows the reader how to use these elements efficiently to write a novel that will generate interest and have the potential to hit the best sellers lists. Each section ends with checklists for review. Recommended for all public libraries serving communities with struggling writers. Lisa J. Cihlar, Monroe P.L., WI
Copyright 2001 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
Book Description
A breakout novel is one that rises out of its category--such as literary fiction, mystery, romance, or thriller--and hits the bestseller lists. Maass explains the elements that all breakout novels share and shows readers how to use these elements to write a novel that has a good chance of succeeding in a crowded marketplace. They'll learn to:
* create a powerful and sweeping sense of time and place
* develop larger-than-life characters
* sustain a high degree of narrative tension from start to finish
* weave sub-plots into the main action
* explore universal themes that will interest a large audience of readers
Then, using several of his clients' experiences--including best-selling novelist Anne Perry--as case studies, Maass provides real-life, insider examples to show how this type of novel can generate agent and publisher interest, creating or enhancing a novelist's career.
* Includes an introduction by best-selling author Anne Perry
* Maass' insider examples lend the credibility and visibility necessary to attract a wide audience of writers --This text refers to an out of print or unavailable edition of this title.
About the Author
Donald Maass is the author of 17 novels. He now works as a literary agent, representing dozens of novelists in the SF, fantasy, crime, mystery, romance and thriller categories. He speaks at writer's conferences throughout the country and lives in New York City. --This text refers to an out of print or unavailable edition of this title.
The Metabolism Advantage: An 8-Week Program to Rev Up Your Body's Fat-Burning Machine---At Any Age 0 comments
Age-related weight gain is whittled down to size in this guide to boosting metabolism. Berardi's (Scrawny to Brawny) formula is basic: diet, exercise and supplements to build muscle and burn calories. He relates a common scenario: with age come sedentary lifestyles, convenience foods and increased stress. While many people actually eat less as they age, Berardi says, at the end of their 20s they begin to lose five to 10 pounds of muscle each decade. The results: weight gain, free radical damage and greater risk for serious health conditions. He points out that eating fewer calories is self-defeating, while eating more of the right foods at the right time and targeted supplementation increase metabolism even for those genetically disposed to lower rates. Since muscle burns calories most efficiently, exercise is the core of the program. Berardi, who has trained professional athletes, is a congenial coach, but the five hours per week of strength training (weights) and cardio workouts may be an obstacle for those not already exercising regularly. Still, Berardi provides tools for keeping on point—meal plans, recipes, routines and options to customize—and his promise of never counting calories again just might motivate readers to invest in a gym membership. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Product Description
Revving up the body so that it optimizes nutrition and turns flab into lean body mass can be accomplished easily and quickly—and at any age, even after the body’s metabolism has supposedly slowed down. That’s what sought-after fitness trainer and nutrition expert John Berardi demonstrates in this new book.
Drawing on the best scientific research, including his own ongoing studies, Berardi has developed a supremely effective plan that enables his clients—who include athletes, models, and ordinary men and women of different fitness levels—to stoke their metabolic fires, burn more calories, build lean muscle, and improve their health, too! This unique three-pronged program includes:
• the Nutrition Plan, which provides recipes and meal plans that offer readers the foods that will teach their bodies to burn fat for fuel
• the Exercise Plan, which combines interval exercise and strength training to enable readers to burn more calories not only while they are working out but also after exercise
• the Supplement Plan, which identifies the essential compounds that kick the metabolism into high gear and improve general well-being
About the Author
The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. 0 comments
The Ultimate Marketing Plan, 3rd Edition is all you need to find your unique selling proposition and deliver it to the right prospects. You, too, can benefit from the easy step-by-step system that has already helped more than 5 million business owners!
This guide shows you how to put together the most promotable message possible for any product or service including:
Filled with practical, no-nonsense ideas that will help you position your product, build buzz, and make money, this updated edition also includes expanded coverage on Internet marketing.
About the Author
Dan S. Kennedy has been writing sales letters for over twenty years for both large and small businesses. He is a popular speaker on marketing and sales issues. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the U.S.
Disposable People: New Slavery in the Global Economy 0 comments
The horror of slavery, says Kevin Bales, is "not confined to history." It is not only possible that slave labor is responsible for the shoes on your feet or your daily consumption of sugar, he writes, the products of forced labor filter even more quietly into a broad portion of daily Western life. "They made the bricks for the factory that made the TV you watch. In Brazil slaves made the charcoal that tempered the steel that made the springs in your car and the blade on your lawnmower.... Slaves keep your costs low and returns on your investments high."
The exhaustive research in Disposable People shows that at least 27 million people are currently enslaved around the world. Bales, considered the world's leading expert on contemporary slavery, reveals the historical and economic conditions behind this resurgence. From Thailand, Mauritania, Brazil, Pakistan, and India, Bales has gathered stories of people in unthinkable conditions, kept in bondage to support their owners' lives. Bales insists that even a small effort from a large number of people could end slavery, and devotes a large chapter to explaining the practical means by which this might be accomplished. "Are we willing to live in a world with slaves?" he asks. As a sign of his commitment, all his royalties from Disposable People will go toward the fight against slavery. --Maria Dolan --This text refers to the Hardcover edition.
From Booklist
No, University of Surrey lecturer Bales isn't reporting on wage slavery: the stories that slip into the newspaper now and then about workers in sneaker or soccer ball factories in Indonesia or Vietnam earning 20 cents or $1 a week. Bales means 27 million people held in chattel slavery, debt bondage, or contract slavery: "enslaved by violence and held against their wills for purposes of exploitation." Their masters he calls "slaveholders" because they don't claim to own their victims; they control their victims' lives and mobility and gain enormous profits from their labor. Bales investigated five case studies--prostitution in Thailand, water delivery in Mauritania, charcoal making in Brazil, brickmaking in Pakistan, and bonded labor in Indian agriculture--to trace the nature of modern slavery and compare its forms. Three factors explain the new slavery: the population explosion; economic globalization and modernized agriculture; and "the chaos of greed, violence, and corruption created by this economic change in many developing countries." Globalization ties us all to the new slavery, and Bales suggests what the reader can do. Mary Carroll --This text refers to the Hardcover edition.
From Kirkus Reviews
A numbing indictment of our blindness to the new forms of slavery engendered by the global economy. Bales, a leading authority on this subject (Univ. of Surrey, England), defines slavery, quite specifically, as the ``total control of one person by another for the purpose of economic exploitation.'' The control is facilitated by violence and the foreclosure of personal freedom. He estimates, given this definition, that there are approximately 27 million slaves currently held in the world economy. One of the more virulent characteristics of this new slavery is a tendency to view slaves as relatively short-term investmentsreplacement is often cheaper than maintenance, thus the slaveholders will extract as much labor as possible, even if it means their victims will only last for several years of bondage. New slaveholders in the world economy also frequently insulate themselves against prosecution by maintaining fraudulent work contracts. Bales opens his essay with the story of Seba, a woman brought to France from Mali to serve as a house slave, but the book focuses primarily upon slavery in the third world. He describes the plight of child prostitutes in Thailand, slaves born under control of the White Moors in Mauritania, charcoal workers in Brazil, brick kiln operators in Pakistan, bonded farmers in India, and prisoners of war in Burma. He provides both personal accounts from the lives of individual slaves, and an overview of legal, political, and historical factors which influence the particular manifestation of slavery in a given locality. Bales makes a convincing argument that the new forms of slavery are directly related to trends in the global economy, and that opposition to slavery must also take the form of an international, global awareness of the situation. A powerful expos of the dirty little secret of the global village. (12 b&w photos, not seen) -- Copyright ©1999, Kirkus Associates, LP. All rights reserved. --This text refers to the Hardcover edition.
Review
Praise for the first edition: )
Times Higher Education Supplement
"At its best an empirically informed general discussion of slavery in the modern world economy." --This text refers to the Hardcover edition.
The National Post (Canada)
"As fine and accessible a work of investigative reporting as any of the best that have appeared over the last decade. Serious, impassioned, and unflinching, he has told a story that is too often ignored, and that, as he points out, shames us all." --This text refers to an out of print or unavailable edition of this title.
The Santa Rosa Press Democrat
"If you read no other book this year, read this one." --This text refers to an out of print or unavailable edition of this title.
The Globe & Mail
"Kevin Bales knows pretty much all there is to know about slavery in the contemporary world. In Disposable People he parlays a combination of fact and indignation into a compelling indictment of an aspect of globalism most of us prefer not to think about. This is a timely and important expose. Bales has cast a little light into a very dark place. " --This text refers to an out of print or unavailable edition of this title.
Dallas Morning News
"An insightful overview [and] a powerful expos of human tragedy." --This text refers to an out of print or unavailable edition of this title.
Richard Pierre Claude, editor of Human Rights Quarterly
Convincing, emotionally wrenching, and freighted with appropriate moral indignation, Kevin Bales's startling presentation shows us that while the general public is convinced slavery is a historical phenomenon of the ancient past . . . it is in actu-ality a widespread tragedy found worldwide and on a large scale. This book innova-tively and usefully describes the permutations of an ancient tradition as it exists in this modern day and age. --This text refers to the Hardcover edition.
David Brion Davis, Director, Gilder Lehrman Center for the Study of Slavery and Abolition, Yale University
A timely and fascinating book . . . of crucial importance. Few people realize that the increasing globalization of the economy has led to the use of coerced labor in many parts of the globe. . . . Bales has traveled widely and has gathered a great amount of shocking and disturbing information. --This text refers to the Hardcover edition.
Kirkus Reviews
A numbing indictment of our blindness to the new forms of slavery. . . . A powerful expose of the dirty little secret of the global village. --This text refers to the Hardcover edition.
Christian Science Monitor
A gripping account of the major forms slavery takes around the world today, introducing enslaved people, their families, and entire social strata deprived of the most basic rights. . . . A remarkably effective short course in the need for flexible approaches tailored to specific conditions, yet guided by broad, universal principles to target the underlying causes. . . . Avoiding easy moralism and sensationalism alike, it discloses the daily soul-destroying brutality of slavery on our planet today. --This text refers to the Hardcover edition.
Product Description
Slavery is illegal throughout the world, yet more than twenty-seven million people are still trapped in one of history's oldest social institutions. Kevin Bales's disturbing story of contemporary slavery reaches from Pakistan's brick kilns and Thailand's brothels to various multinational corporations. His investigations reveal how the tragic emergence of a "new slavery" is inextricably linked to the global economy. This completely revised edition includes a new preface.
Card catalog description
Kevin Bales's disturbing investigation of conditions in Thailand, Mauritania, Brazil, Pakistan, India, and parts of America and Europe reveals the nature of the new slavery and how it has adapted to the global economy. But one thing remains the same: violence. People are still taken by force and held against their wills through fear. Bales interviews actual slaves, slaveholders, and public officials to reveal the lives of slaves, including enslaved brickmakers in Pakistan, sex slaves in Thailand, and domestic slaves in France. Throughout he uncovers the economic and social forces that sustain slavery, from the corruption of local governments to the complicity of multinational corporations. He pinpoints just who benefits from the incredible profits of the new slavery. And he shows how the lives of these slaves are bound by our own through our purchase of slave-made products or mutual funds that invest in companies using slave labor. In his conclusion, Bales offers suggestions for how individuals and governments can combat slavery and describes successful antislavery actions by international and local organizations. --This text refers to the Hardcover edition.
From the Inside Flap
"A well-researched, scholarly, and deeply disturbing exposé of modern-day slavery with well-thought-out strategies for what to do to combat this scourge. None of us is allowed the luxury of imagined impotence. We can do something about it."--Desmond Tutu
From the Back Cover
"A well-researched, scholarly, and deeply disturbing exposé of modern-day slavery with well-thought-out strategies for what to do to combat this scourge. None of us is allowed the luxury of imagined impotence. We can do something about it."-Desmond Tutu
About the Author
Kevin Bales is President of Free the Slaves, Washington, DC, (www.freetheslaves.net) and Professor of Sociology at the University of Surrey Roehampton, England. He is the world's leading expert on contemporary slavery.
How to Survive and Prosper as an Artist, 5th ed.: Selling Yourself Without Selling Your Soul 0 comments
Shannon Wilkinson, President, Cultural Communications
"Provides the best overview of political and other aspects of the art world that I have ever come across . . ."
Review
"Provides the best overview of political and other aspects of the art world that I have ever come across. . . It is a bible that every artist should have." --Shannon Wilkinson, president, Cultural Communications, New York
"This book should be required reading for every exhibiting artist." --Ellen Rixford, Graphic News
"This self-help career book is the pick of the litter." --Donna Marxer, Artists' News
"Michels is filled with energy and ideas. . . Her experience is the reader's bonus." --American Artist
Deidre Stein Greben, The New York Times, March 29, 1998
“... - Michels explodes the romantic notion of the starving artist.”
Barbara Schreiber, Art Papers, November-December 1998
“Michels provides information on art world politics that artists really need.”
Diana Bryan, Graphic News, Graphic Artists Guild, Spring 1998
“...the very best book I’ve found to demystify the artist’s process of dealing with the fine art/gallery world.”
Marion Wolberg Weiss, Southampton Press, April 18, 1996
“Michels is an optimistic ally... who dismisses the old cynic’s saw that ‘you can’t make a living as an artist.'”
Review
Praise for the fourth edition:
"Provides the best overview of political and other aspects of the art world that I have ever come across. . . It is a bible that every artist should have." --Shannon Wilkinson, president, Cultural Communications, New York
"This book should be required reading for every exhibiting artist." --Ellen Rixford, Graphic News
"This self-help career book is the pick of the litter." --Donna Marxer, Artists' News
"Michels is filled with energy and ideas. . . Her experience is the reader's bonus." --American Artist
Product Description
Now in its fifth edition, with over 85,000 copies of previous editions sold, How to Survive and Prosper as an Artist is the preeminent guide to taking control of your career and making a good living in the art world. Drawing on over two decades of experience, Caroll Michels walks artists through the complicated process of balancing grants, gallery representation, private dealer sales, and a personal studio to ensure a public profile and a steady income. Included is a wealth of insider's information on getting into a gallery, being your own PR agent, and negotiating prices, as well as innovative marketing, exhibition, and sales opportunities for various art disciplines.
The new edition is fully updated with strategies for using the Web—everything from generating income through freelance work, to creating an entrepreneurial web site for promoting work to agents and clients, to assessing online galleries. An expanded and updated appendix adds more than 200 new resources such as Web designers, insurance and legal services for artists, internships, art colonies, and corporate and public art programs.
About the Author
Caroll Michels, a successful sculptor, is a career coach who has worked with thousands of artists since 1978. She lives in East Hampton, New York.
The Momentum Effect: How to Ignite एक्स्सप्शनल Growth 0 comments
A few rare companies have discovered the secret to sustained high growth: momentum. They’ve learned how to create the conditions that lead to exceptional organic growth–which feeds on itself, continually accelerating the business forward. In The Momentum Effect, J.C. Larreche introduces a complete framework for gaining momentum, keeping it, and harnessing its power. Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the “power offers” that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You’ll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth over the next six months…five years…even decades.
•Pioneer or die: drive momentum and harness its stunning power
How momentum-powered firms create 80% more shareholder value
•Understand the drivers of momentum strategy
Craft power offers, mobilize for growth, and more
•Master the Momentum Process: design and execution
Eight specific steps to implement a long-term winning momentum strategy
•Climb the five-step Momentum Leadership Ladder
How leaders can systematically generate and direct momentum
"This book shows you how to build momentum for growth and leave your competitors trailing far in your wake!"
—Sir Richard Branson
"J.C. Larreche’s book, The Momentum Effect, is a must-read. It highlights why more marketing spend and further value extraction are not the key determinants for future growth. To create powerful momentum for exceptional growth, it is essential to offer innovative value to the marketplace. The Momentum Effect outlines just how to achieve this. The results are illuminating.
–W. Chan Kim & Renée Mauborgne, Authors of Blue Ocean Strategy
"How can companies achieve exceptional and sustained growth? The Momentum Effect explores this challenge and reveals successful strategies for originating new sources of growth and value from customers with the power to unlock great potential.”
–Dr. Daniel Vasella, Chairman & CEO, Novartis AG, Basel/Switzerland
About the Author
J.C. Larreche is Professor at INSEAD, the famous international business school, where he holds the Alfred H. Heineken Chair. It was as a student at Stanford that he was first nicknamed “J.C.” by his friends. It was also there, in the midst of Silicon Valley, that he developed an interest in the way some firms achieve exceptional growth while others don’t. Since then, his research, teaching, and consulting activities have focused on the discovery of systematic and practical ways to help businesses achieve quality growth that is not only exceptional but also sustainable.
J.C. has always combined his academic life with a business career, and is particularly sensitive to the practical day-to-day realities which executives have to deal with. He is a renowned consultant with leading global corporations, most of them listed in the global Fortune 500. Aged just 36, J.C. was appointed a nonexecutive director of the multinational firm that became ReckittBenckiser, and he kept that position for an exceptionally long tenure of 18 years. He is the Founding Chairman of StratX a strategic development consultancy with offices in Boston, Paris and Tokyo.
His academic work concentrates on fostering the fundamental capabilities that impact a firm’s ability to deliver growth and especially marketing excellence, customer focus, and innovation. J.C. is the author and coauthor of many books and articles, including Markstrat, the leading strategic marketing simulation used by more than one million executives worldwide. He has won many awards, including Marketing Educator of the Year and BusinessWeek’s European Case of the Year award. J.C. is also a respected executive educator whose programs are among the most highly rated in INSEAD’s excellent portfolio.
Annual Editions: Marketing 08/09 0 comments
Product Description
This 2009 Update Edition of ANNUAL EDITIONS: MARKETING 08/09 provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructor’s resource guide with testing materials. USING ANNUAL EDITIONS IN THE CLASSROOM, 0073301906 is offered as a practical guide for instructors. ANNUAL EDITIONS titles are supported by our student website, www.mhcls.com/online.
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters 0 comments
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
From the Back Cover
A fun and authoritative guide to writing masterful copy
Great copy is the heart and soul of the advertising business, whether it's for print, television, radio, or any other medium. In The Adweek Copywriting Handbook, legendary copywriter and ad man Joseph Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.
Sugarman walks you step by step through the entire copywriting process—from getting prepared to researching products and markets to getting ideas down on paper and polishing them to a brilliant sheen. He explains the vital elements that make great copy and explores the emotional triggers that convince consumers to buy. Sugarman gives you all the tools and tactics you need to write the same kind of effective selling copy that has brought him fame and fortune.
For anyone who wants to break into the advertising business, or ad pros who just want to get better at what they do, this is the ultimate companion resource. Complete with real examples of high-quality copy for various media, this practical and authoritative guide will tell you everything you need to know to write great copy—and get ahead in the cutthroat world of advertising.
"Sugarman is a living legend and by-God genius at writing copy that sells. This book is his masterpiece. It reveals all of his hard-earned secrets. The writing is riveting and the wisdom is worth gold. This is the best book on copywriting in the entire history of marketing."
—Joe Vitale, author, There's a Customer Born Every Minute
"There are a lot of great copywriters, but Sugarman is the best. He knows how to build a story and close a sale."
—Richard Thalheimer, President, The Sharper Image
"[Sugarman has] a real talent for promotion and writing advertisements."
—Albert Gore, former Vice President of the United States
About the Author
Joseph Sugarman, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.
The Independent Film Producer's Survival Guide: A Business and Legal Sourcebook 0 comments
If you are in the independent film business, you must read this book. --This text refers to an out of print or unavailable edition of this title.
Robert Dowling, editor of The Hollywood Reporter
By using the authors' techniques and suggestions, the prospects of success are clearly enhanced. --This text refers to an out of print or unavailable edition of this title.
Geoffrey Gillmore, programming director for Sundance Film Festival
A marvelous primer that actually delivers what it promises. --This text refers to an out of print or unavailable edition of this title.
Jean Picker Firstenberg, director/CEO of American Film Institute
This is a true bible for all aspiring — and active — independent producers. --This text refers to an out of print or unavailable edition of this title.
Jonathan Dana, producer's rep
This book is an invaluable how-to-do-it guide which belongs on your bookshelf if you produce independent films. --This text refers to an out of print or unavailable edition of this title.
Product Description
In this comprehensive guidebook, three experienced entertainment lawyers tell you everything you need to know to produce and market an independent film—from the development process to deal making, financing, setting up the production, hiring directors and actors, securing location rights, acquiring music, calculating profits, digital moving making, distribution, and marketing your movie. This all-new second edition has been completed updated.
From the Author
Balancing the inevitable tug between art and commerce is your job, but without film commerce, your art will never come into existence, much less reach an audience. The advice here reflects custom and practice in the entertainment industry here [in the Los Angeles area]. The emphasis is on the deals that need to be made. We give you an idea of the nature of various deals, point out the critical issues, and provide parameters that deals typically fall within and how they are documented. We hope this book can raise the level of sophistication of independent producers and result in more and better independent films being financed, produced, and distributed. --This text refers to an out of print or unavailable edition of this title.
About the Author
Gunnar Erickson currently practices entertainment law with Manatt, Phelps & Phillips in Los Angeles. He is a graduate of Stanford University and Yale Law School. He has been active with the UCLA Entertainment Law Symposium and taught Entertainment Law at Pepperdine Law School, as well as frequenly spoken and written about entertainment matters.
Mark Halloran is a principal of Halloran Law Corporation. In his studio days, Mark was Vice President, Feature Business Affairs at Universal Pictures, and Business Affairs Councel at Orion Pictures. In private law practice, Mark was a founding partner of Alexander, Halloran, Nau & Rose, and Erickson, Halloran & Small. Mark specializes in entertainment financing, production, and distribution, and acts as an expert witness in film, television, and music litigation. Mark is co-author of The Musician’s Guide to Copyright (Charles Scribner’s Sons) with Gunnar Erickson and Ned Hearn and the current The Musicians Business and Legal Guide (Jerome Headlands Press/Prentice Hall). He is co-chair of the SC Institute on Entertainment Law and Business, and serves on the Board of directors of the Los Angeles Chamber Singers.
Harris E. Tulchin is founder and Chairman of Harris Tulchin & Associates Ltd., with affiliated offices worldwide. He is a graduate of Cornell University and Hastings Law School and has specialized in entertainment production, finance, and distribution, communications, and multimedia law since 1978. He has lectured extensively at forums such as UCLA, the American Film Institute, Independent Feature Project, The Sundance Producer’s Conference, the Cannes, Toronto, Los Angeles Independent, Hollywood, Venice, Edinburgh (Scotland) and numerous other Film Festivals and has published numerous articles on entertainment law. He has served as Senior Vice President of Business Affairs and General Counsel for Cinema Group for United Artists; Director of Business Affairs at MGM Television; and Counsel for American International Pictures and Filmways Pictures. In addition, Mr. Tulchin acts as an expert witness in entertainment litigation, is an American Film Marketing Association arbitrator, serves as a producer’s representative on scores of completed films, as well as film projects, and has served as Executive Producer of nine feature films, including the critically acclaimed "To Sleep With Anger," distribution by Song and Goldwyn, and "Guy," financed and distributed by PolyGram. --This text refers to an out of print or unavailable edition of this title.
Persuasion: The Art of Getting What You Want 0 comments
Product Description
Praise for persuasion the art of getting what you want
"Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition."
—Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires
"Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!"
—Jay Conrad Levinson, "The Father of Guerrilla Marketing" and author of the Guerrilla Marketing series of books
"Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate."
—Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs
"Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy."
—Blaine Parker, author of Million-Dollar Mortgage Radio
—John Klymshyn, author of Move the Sale Forward
Download Description
Praise for persuasion the art of getting what you want ""Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition."" Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires ""Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!"" Jay Conrad Levinson, ""The Father of Guerrilla Marketing"" and author of the Guerrilla Marketing series of books ""Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate."" Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs ""Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy."" Blaine Parker, author of Million-Dollar Mortgage Radio ""Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read."" John Klymshyn, author of Move the Sale Forward
Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay There 0 comments
"David Viney's book pulls off the difficult trick of both being comprehensible to beginners and offering a level of comprehensive (and up to date) detail that will appeal to older hands. It's divided into seven steps that broadly follow the timeline of an SEO campaign, with some useful case studies. Put simply, this book delivers what it promises."
The Press-Enterprise, June 30, 2008
The information in this very specific book can help you increase the effectiveness of your Web efforts and gain better visibility among the Web search results on Google and other search engines. David Viney shares his expertise in Search Engine Optimization and provides useful detail on the topic. Have you wondered if you need professional input in this area? Read here to find out how expert guidance, copywriting, site design and Web master services can supplement your efforts, and boost your visibility and sales. Viney explains how to assess your current results. He tells you how to make sure your Web page appears among search results in productive positions, but he doesn't overpromise about what you can accomplish. Much of his information is quite detailed and technical, but relatively accessible and applicable
Product Description
Written in a clear, non-technical, style by a leading expert in SEO (search engine optimization), GTTTOG explains techniques and strategies proven to return higher search engine rankings and sales. It addresses all aspects of search engine marketing and includes an assessment of the impact of Web 2.0 on Internet search strategies.
From the Publisher
Search Expert, David Viney, provides his top 5 tips to improve the search ranking of your business.
Court the Crawl
Don't bother with paid search engine submission services; they're now obsolete. If you have at least one link from another website, the search engine spiders will list you eventually. 90% of the market is controlled by the big 4 (Google, Yahoo!, MSN and Ask.com).
More important today is that all your pages carry the right weight (on Google, called "PageRank"). Make your site structure like a tree; the home page is the trunk, your categories the branches and the pages the leaves. Make your tree (a) symmetrical rather than lopsided, and (b) don't have too many branch levels before you reach the leaves. Less is more!
Find Phrases the Pay
What do you want to be top on Google for? Don't limit your ambitions to being top for the name of your business, but target instead searchers looking generally for services you offer.
The key is to research the popularity and competition for each search phrase. As an example, did you know that people search for "rugs" four times more often than "carpets", but that carpets features on twice as many pages? There are a number of keyword analysis tools on the web that help you find these "phrases that pay".
Target the Long Tail
Some phrases, like "mp3 player" are very competitive! Try targeting the longer phrases, as demand for these falls more slowly than supply!
For example, ranking well for "ski chalet Chamonix child care" is likely to be easier than "ski accommodation France" (and get more conversions)
Prime your Pages
The best-known part of Search Engine Optimization (SEO) is SEO copywriting, the art of writing content that both humans and search engines love.
Realize every part of the page is read by the spider, including the full URL (or page address).
The most important page elements are the page title, the full URL and the page headings.
Remember 3 rules; (a) prominence, (b) proximity and (c) density. Put your keywords nearer the front of a text block, keep them together and make sure they appear often.
Landing the Links
The Google algorithm gets tweaked often but retains a simple principle; sites that get mentioned often by others (on a topic) will rank better on that topic! You need links from other sites in (a) quantity, (b) quality and (c) containing the keywords or phrases that you want to be top for.
If you write great content, others will naturally find it and link to it over time, but you can speed this along through listing on directories, forum participation, article submission, online press release publication, and exchanging links with other webmasters. KEY FACTS Do not doubt the size of the prize on offer; It has never been as vital to top the search engines as it is today! 40% The U-Switch forecast for the percentage of all sales online by 2020. 90% Percentage of site visits that originate from the top four search engines 80% The Market Share of Google on most industry measures 84% Of users never go beyond the bottom of page two of the Google results 65% The percentage of users who never click on sponsored (or paid) ads
From the Back Cover
The vast majority of searchers never make it past page two of Google or click on sponsored listings, so being at the top of the standard search results can literally transform your business. Having your site in the top 10 is like having a store near the entrance of the largest shopping mall in history, while if you're outside the top 20 you could experience the frustration of an empty shop with few visitors and poor conversion rates.
Search engine optimization (or SEO for short) involves making it easy for search engines to find your website and boosting your position in their rankings. Get to the Top on Google is the first book to address all aspects of search engine marketing comprehensively through a simple, seven-step methodology, tried and tested with clients small and large, including Amazon and Microsoft. Designed to be accessible for the beginner but comprehensive enough for the skilled marketer, the book is illustrated with global case studies and covers emerging ideas in Web 2.0, local search optimization and the future of search itself.
Discover how to attract searchers with the phrases that pay, how to court the crawl of the Google spiders, tips for copywriting and link building, how to target the long tail, and techniques for tracking and fine-tuning your campaign to make more money online. This book could be the best investment you ever make in your website and your business.
About the Author
David is a leading search engine optimization (or S.E.O) expert and has initiated and steered multi-million pound e-business projects at two of the UK's biggest companies (British Airways and Centrica) and played a leading role in the relaunch and Internet marketing of the AA's website in 2001. As principal consultant and owner of SEO Expert Services, he works with companies large and small to improve their search engine placement. A regular speaker on e-commerce at industry and professional events, David is passionate about the power of the internet to transform our society. David is an L.S.E graduate, Chartered Accountant and IT Professional. He is a qualified C.S.E.M search engine marketeer and member of S.E.M.P.O, the Search Engine Marketing Professional Organization.
Market-Based Management 0 comments
This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy.
Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth–giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies.
For anyone interested in strategic marketing.
From the Back Cover
Are you looking for a marketing management book that takes a strategic approach and connects marketing decisions with financial implications? Is your course becoming more focused on customer relationships, customer satisfaction, and customer value?
If so, Market-Based Management, Third Edition, was written with you in mind.
--This text refers to an out of print or unavailable edition of this टाइटल.It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling बुक 0 comments
Product Description
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.
Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishi 0 comments
Product Description
So You'd Like to. Become An Amazon Bestseller!
Don't wait. Publishing insider and CEO Brent Sampson reveals revolutionary advice guaranteed to increase your book sales on Amazon. Learn the powerful secrets used by successful Amazon authors every day. This informative and practical "how-to" guide shares new techniques that are proven to work.
Solutions Revealed!
Discover step-by-step methods for improving your exposure on Amazon and increasing your authority.
Secrets Exposed!
Increase your profitability by learning the secrets to short-discounting Amazon with just twenty percent.
Success Discovered!
Learn top-secret tactics that earn authors tens-of-thousands of dollars in royalties every month.
Amazon Approved
Find, understand, and control every Amazon possibility for maximum book sales.
Hi, I'm Brent Sampson.
Are you holding a manuscript in your hand that you wish Amazon was selling? Or do you already have a book on Amazon that you wish was selling better? In either case, Sell Your Book on Amazon will help you.
You will experience what I have seen first-hand as the president of Outskirts Press - that marketing success on Amazon can be the difference between hundreds and tens-of-thousands of dollars a month.
Amazon provides a phenomenal and global platform from which to sell your book. In fact, the opportunities may seem almost too colossal! But now, Sell Your Book on Amazon unveils it all for the first time. This book provides an easy-to-understand approach to increase your book sales on Amazon by exploring the steps you can take immediately.
Table of Contents
Foreword by Dan Poynter
Introduction
Get Your Book Listed
AuthorConnect & Author Profile Pages
Book Sales Page
Listmania!
So You'd Like to. Guides
Additional Amazon Possibilities
Pricing & Profitability
As Penny C. Sansevieri of Author Marketing Experts says, "Finally! A book that helps you demystify Amazon. If you have a book to sell, you simply must own Sell Your Book on Amazon."
Want proof? How did you get to this Amazon sales page? Maybe you clicked on it from a competitor's page or received a personalized email. However you got here, here you are! Sell Your Book on Amazon shows you ALL the ways to increase your book's exposure and make the tactics working for this book work for you, too.
Authors who know how to use Amazon's own system to their advantage simply sell more books. Once a book finds success on Amazon, it appears higher in the search results, leading to MORE exposure and more sales, and so on. It's the Amazon "virtuous circle" and the key to unlocking that brass ring is in your hands.
Introducing the exclusive TACTIC RANKING SYSTEM!
Marketing tactics are only as valuable as the profits they generate. Sell Your Book on Amazon ranks every technique so you can quickly and efficiently locate the marketing secrets that will lead to superior results:
***** Highly recommended. Receive the greatest exposure compared to time spent.
**** Very recommended. An acceptable investment is required for a profitable return.
*** Somewhat recommended. Check your profit margin. The expenditure may exceed the benefit.
Do you know how to beat Amazon at their own game? Do you know how Amazon Marketplace listings can offer "55 used copies" of your book when you haven't even sold that many? Do you know how to remove a 1-star review from your listing and get more 5-star reviews?
This book tells you how to do it all, plus so much more. It's a tremendous value with a wealth of information at your fingertips. Start increasing your book sales instantly by ordering today.
Web Design for ROI: Turning Browsers into Buyers & Prospects into लीड्स 0 comments
"Most design books are about making your web site pretty. Others are about understanding the technical aspects. Web Design for ROI is the rare book that focuses on your web site doing what you want it to: make you money."
-- Bryan Eisenberg, bestselling author of Call to Action
"Filled with practical design tips proven to increase conversion rates and improve your online results."
-- Jeff Hackett, SVP, Online Sales, Wachovia
"The techniques are practical and easy to understand, and the strategic, ROI-based approach has won over senior management."
-- Janin Kompor, Director of Marketing, Decimal, Inc.
Product Description
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?
Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.
It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.
In this book you'll learn:
- Why so many organizations think about web design the wrong way
- How small design changes can have a big impact on your bottom line
- Simple tips to increase web sales/leads by 10% – 50% (or more)
- Concrete design guidelines for:
- Landing pages
- Home pages
- Category pages
- Detail pages
- Forms
- Checkout processes
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do 0 comments
From Publishers Weekly
French-born marketing consultant and psychoanalyst Rapaille takes a truism—different cultures are, well, different—and expands it by explaining how a nation's history and cultural myths are psychological templates to which its citizens respond unconsciously. Fair enough, but after that, it's all downhill. Rapaille intends his theory of culture codes to help us understand "why people do what they do," but the "fundamental archetypes" he offers are just trumped-up stereotypes. He often supports jarring pronouncements ("The Culture Code for perfection in America is DEATH") with preposterous generalizations and overstatements, e.g., Japanese men "seem utterly incapable of courtship or wooing a woman." Writing with the naïveté of someone who has learned about the world only through Hollywood films, he seems unaware that every person living within a nation's borders doesn't necessarily share the same cultural biases and references. Rapaille's successful consulting career is evidence that he's more convincing in the boardroom than he is on the page. Amid the overheated prose and dubious factoids, it's easy to overlook the book's scattered marketing proposals and employee-management tips. (June 6)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.
Review
“This book is just plain astonishing! Filled with profound insights and ideas that have enormous consequences for today’s organizations. If you want to understand customers, Constituencies, and crowds, this book is required reading.”
--Warren Bennis, Distinguished Professor of Business, University of Southern California and author of On Becoming a Leader
Product Description
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do.
Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us.
In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes.
Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.
About the Author
Dr. CLOTAIRE RAPAILLE is the chairman of Archetype Discoveries Worldwide and has used this decoding approach for thirty years. He is the personal adviser to ten high-ranking CEOs and is kept on retainer by fifty Fortune 100 companies. He has been profiled in many national media outlets, including 60 Minutes II and on the front page of the New York Times Sunday Styles section. He lives in Tuxedo Park, New York.
Excerpt. © Reprinted by permission. All rights reserved.
From the Introduction to The Culture Code
The Culture Code is the unconscious meaning we apply to any given thing — a car, a type of food, a relationship, even a country — via the culture in which we are raised. The American experience with Jeeps is very different from the French and German experience because our cultures evolved differently (we have strong cultural memories of the open frontier; the French and Germans have strong cultural memories of occupation and war). Therefore, the Codes — the meaning we give to the Jeep at an unconscious level — are different as well. The reasons for this are numerous (and I will describe them in the next chapter), but it all comes down to the worlds in which we grew up. It is obvious to everyone that cultures are different from one another. What most people don’t realize, however, is that these differences actually lead to our processing the same information in different ways.
My journey toward the discovery of cultural codes began in the early 1970’s. I was a psychoanalyst in Paris at the time, and my clinical work brought me to the research of the great scientist Henri Laborit, who drew a clear connection between learning and emotion, showing that without the latter the former was impossible. The stronger the emotion, the more clearly an experience is learned. Think of a child told by his parents to avoid a hot pan on a stove. This concept is abstract to the child until he reaches out, touches the pan, and it burns him. In this intensely emotional moment of pain, the child learns what “hot” and “burn” means and is very unlikely ever to forget it.
The combination of the experience and its accompanying emotion create something known widely (and coined as such by Konrad Lorenz) as an imprint. Once an imprint occurs, it strongly conditions our thought processes and shapes our future actions. Each imprint helps make us more of who we are. The combination of these imprints defines us.
One of my most memorable personal imprints came when I was a young boy. I grew up in France, and when I was about four years old, my family received an invitation to a wedding. I’d never been to one before and I had no idea what to expect. What I encountered was remarkable. French weddings are unlike weddings in any other culture I know. The event went on for two days, nearly all of which was spent around a large communal table. People stood at the table to offer toasts. They stood on the table to sing songs. They slept under the table and (as I later learned) even seduced one another under the table. Food was always available. People drank le trou Normand, a glass of Calvados that allowed them to make room for more food. Others simply went to the bathroom to vomit so they could eat more. It was an amazing thing to see as a child and it left a permanent imprint on me. Forever more, I would always associate weddings with gustatory excess. In fact, the first time I went to a wedding in America, I was taken aback by how sedate it was in comparison. Recently, when I remarried, my wife (who also grew up in France) and I held the kind of multi-day feast that meant “wedding” to both of us.
Every imprint influences us on an unconscious level. When the work of Laborit crystallized this for me, I began to incorporate what I learned from him into my clinical work in Paris, most of which was being done with autistic children (in fact, Laborit led me to the theory that autistic children do not learn effectively because they lack the emotion to do so). The subject of imprinting also formed the foundation of the lectures I gave during this time. After one particular lecture at Geneva University, the father of a student approached me.
“Dr. Rapaille, I might have a client for you,” he said.
Always intrigued at the possibilities offered by another case, I nodded with interest. “An autistic child?”
“No,” he said, smiling, “Nestlé.”
At the time, focused on clinical and scholarly work, I barely understood what the word “marketing” meant. I therefore couldn’t possibly imagine what use I would be to a corporation. “Nestlé? What can I do for them?”
“We are trying to sell instant coffee in Japan, but we aren’t having as much success as we would like. Your work on imprints might be very helpful to us.”
We continued to talk and the man made me an extremely attractive offer. Not only were the financial terms considerable, but there was something promising about a project like this. Unlike my work with autistic children, where progress was painfully slow, this offer was a chance to quickly test theories I had developed about imprinting and the unconscious mind. It was an opportunity too good to pass up. I took a sabbatical and went off on my new assignment.
My first meeting with Nestlé executives and their Japanese advertising agency was very instructive. Their strategy, which today seems absurdly wrong but wasn’t as clear-cut in the ‘70s, was to try to convince Japanese consumers to switch from tea to coffee. Having spent some time in Japan previously, I knew that tea meant a great deal to this culture, but I had no sense of what emotions they attached to coffee. I decided to gather several groups of people together to discover how they imprinted the beverage. I believed there was a message there that could open a door for Nestlé.
I structured a three-hour session with each of the groups. In the first hour, I took on the persona of a visitor from another planet, someone who had never seen coffee before and had no idea how one “used” it. I asked for help understanding the product, believing their descriptions would give me insight into what they thought of it.
In the next hour, I had them sit on the floor like elementary school children and use scissors and a pile of magazines to make a collage of words about coffee. The goal here was to get them to tell me stories with these words that would offer me further clues.
In the third hour, I had participants lie on the floor with pillows. There was some hesitation among members of every group, but I convinced them I wasn’t entirely out of my mind. I put on soothing music and asked the participants to relax. What I was doing was calming their active brain waves, getting them to that tranquil point just before sleep. When they reached this state, I took them on a journey back from their adulthood, past their teenage years, to a time when they were very young. Once they arrived, I asked them to think again about coffee and to recall their earliest memory of it, the first time they consciously experienced it and, if it was different, their most significant memory of it.
I designed this process to bring participants back to their first imprint of coffee and the emotion attached to it. In most cases, though, the journey led nowhere. What this signified for Nestlé was very clear. While the Japanese had an extremely strong emotional connection to tea (something I learned without asking in the first hour of the sessions), they had at the most a very superficial imprint of coffee. Most, in fact, had no imprint of coffee at all.
Under these circumstances, Nestlé’s strategy of getting these consumers to switch from tea to coffee could only fail. Coffee could not compete with tea in the Japanese culture if it had such weak emotional resonance. Instead, if Nestlé was going to have any success in this market at all, they needed to start at the beginning. They needed to give the product meaning in this culture. They needed to create an imprint for coffee for the Japanese.
Armed with this information, Nestlé devised a new strategy. Rather than selling instant coffee to a country dedicated to tea, they created desserts for children infused with the flavor of coffee but without the caffeine. The younger generation embraced these desserts. Their first imprint of coffee was a very positive one, one they would carry throughout their lives. Through this, Nestlé gained a meaningful foothold in the Japanese market. Understanding the process of imprinting — and how it related directly to Nestlé’s marketing efforts — unlocked a door to the Japanese culture for them and turned around a floundering business venture.
It did something much more important for me, however. The realization that there was no significant imprint for coffee in Japan underscored for me that early imprinting has a tremendous impact on why people do what they do. In addition, the fact that the Japanese did not have a strong imprint for coffee while the Swiss (Nestlé is a Swiss company) obviously did made it clear that imprints vary from culture to culture. If I could get to the source of these imprints — if I could somehow “decode” elements of culture to discover the emotions and meanings attached to them — I would learn a great deal about human behavior and how it varies across the planet. This set me on the course of my life’s work. I went off in search of the codes hidden within the unconscious of every culture.
From Chapter Two:
The Growing Pains of an
Adolescent Culture: The Codes for Love, Seduction and Sex
As you will learn throughout this book, the American culture exhibits many of the traits consistent with adolescence: intense focus on “the now,” dramatic mood swings, constant need for exploration and challenge to authority, a fascination with extremes, openness to change and reinvention, and a strong belief that mistakes warrant second chances. As Americans, we feel we know more than our elders do (for instance, we rarely consult France, Germany, Russia, or England on our foreign policy), that their answers are out of date (we pay lit...
Words that Sell, Revised and Expanded एडिशन 0 comments
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells
Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.
- More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
- Cross-referencing of categories to jump-start creative thinking
- A crash course in basic copywriting techniques
- Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.
Find the perfect words and phrases to win over customers
Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...
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Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *
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Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee
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Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift
About the Author
Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.
Electronic Commerce 0 comments
Product Description
Electronic Commerce, Seventh Edition covers emerging online technologies and trends and their influence on the electronic commerce marketplace. This edition highlights important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. The pedagogical value of this new edition is enhanced through a fresh 4-color interior, and new and updated material that balances the technological with the strategic aspects of successful e-commerce.
Book Info
Provides a comprehensive introduction to the world of electronic commerce and the tools necessary to understand and capitalize on the explosion of Internet-based business in today's economy. Softcover. --This text refers to an out of print or unavailable edition of this title.
About the Author
Gary Schneider is the William S. Perlroth Professor of Accounting at Quinnipiac University. His prior teaching appointments include the University of San Diego, the University of Tennessee, and Xavier University. He has written widely on accounting and information systems topics and is the author of more than 50 books and 80 research papers. His books have been translated into Chinese, French, Italian, Korean, and Spanish. Gary's work has appeared in a number of journals including Interfaces, the IS Audit & Control Journal, and the Journal of Information Systems. Gary holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA from Xavier University, and a BA in economics from the University of Cincinnati. He is a CPA and practiced public accounting in Ohio for 14 years before undertaking his academic career.
Dog 0 comments
PreSchool-K–This sturdy offering presents full-color photos of charismatic canines embellished with pull tabs and tactile (mostly furlike) textures. The brief, rhyming text highlights various critters and their behaviors, making comparisons and contrasts. On one page, a wheaton terrier (Little dog) is posed next to an English mastiff (Big dog) and a nervous-looking Chihuahua (Teeny dog quakes), while opposite, a neatly coiffed schnauzer backs away from a damp mutt in a tub and the verse finishes, Dry dog,/Wet dog–/shake,/shake,/shake! (a pull tab moves the bather's head from side to side). Unfortunately, some of the concepts are not as clearly presented. One spread reads: Happy dog,/Sad dog,/Friendly dog licks./Slobber dog,/Pant dog,/Drooly dog sticks! Aside from the awkward phrasing, children may not notice that the aforementioned pooch has a touchable sticky tongue (it's rather small) and miss the point completely. A page showing a Lab puppy in a squatting position declares, All dogs poop, while the English bulldog standing nearby lifts its leg–with the help of a pull tab–revealing, All dogs pee. The book ends with foldouts that introduce each pet by name and breed. Leave this one for the bookstore crowd.–Joy Fleishhacker, School Library Journal
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Product Description
From the creator of the #1 New York Times bestsellerTails and the million-copy-selling Fuzzy Yellow Ducklings
Doggone fun for toddlers!
In Matthew Van Fleet's captivating new multiconcept book, twenty breeds of capering canines demonstrate action words, opposites, synonyms, and more. Cleverly designed pull tabs and flaps plus ten pettable textures provide interactive treats that will have toddlers arfing along from start to surprising finish. Bow-WOW!